massive impact - customers on demand

EDUCATION – Baruch College

TELECOM – Interchan

MOBILE RETAIL – ORBIS Inc.

TRAVEL - Taiwan’s Largest Travel Agency

COMPUTER TRAINING - Taiwan’s Largest Computer Training Companies

MOBILE RETAIL – Cosmetic Company Entering New Asian Markets

Business Overview: The Baruch campus of The City University of New York (CUNY)

The Baruch campus of The City University of New York (CUNY) is the largest fully accredited business school in the United States. Located in the heart of downtown New York City—America's corporate headquarters and one of the world's centers of finance and business—Baruch/CUNY dates its origins to 1847.

Baruch's International Executive Programs build on this proud tradition of excellence in business education, offering several master's degree programs in many different locations around the world.

Baruch began a global initiative to offer its cutting edge Executive Master degrees in countries such as Taiwan, Hong Kong, China, Singapore, and Israel.

The international outreach includes two-year EMBA and one-year Executive Master Programs in Finance, Marketing, Computer Information Systems, Accounting and a Master in Management of Human Resource and Global Leadership. These programs are designed to give students the tools, knowledge, and insights necessary to achieve their career goals as a high level executive.

Why MI Calls On Demand?

MI’s result based mobile marketing reduces the risk of media spending and allows a complete control on the marketing budget at any given point.

MI wide reach to mobile users generated new leads the university was unable to access through other traditional marketing channels.

The combination of reach and result based advertising created a cost effective promotion to the university in their efforts to recruit new students.

Campaign Results

The combination of reach and result based mobile advertising created a cost effective promotion to the university in their efforts to recruit new students.

Leadchief International Institute, Taiwan Representative Office
Zicklin School of Business, Baruch College,
The City University of New York
2F, No. 222, Sec. 2, Jinshan S. Rd., Taipei, 10643, Taiwan
Tel: 02-3322-1268
Fax: 02-3322-3763
www.baruchasia.org

MI’s result based mobile marketing reduces the risk of media spending and allows a complete control on the marketing budget at any given point.

"COD has increased our inquiries substantially. The service provided is both timely and professionally delivered. massiveImpact is a reliable and effective business partner when it comes to promoting our academic service!" Robert Lin, Taiwan Director

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