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font-size:12px;"><br />EDUCATION  <b>Baruch College</b><br /><br /></a></td> </tr> <tr> <td height="1" align="left" valign="top" background="img/px_grey.gif" bgcolor="C9C9C7"><img src="img/s.gif" width="1" height="1" /></td> </tr> <tr> <td align="left" valign="top"><a href="casestudy_interchan.html" style="color:darkBlue; font-size:12px;"><br />TELECOM  <b>Interchan</b><br /><br /></a></td> </tr> <tr> <td height="1" align="left" valign="top" background="img/px_grey.gif" bgcolor="C9C9C7"><img src="img/s.gif" width="1" height="1" /></td> </tr> <tr> <td align="left" valign="top"><a href="casestudy_orbis.html" style="color:darkBlue; font-size:12px;"><br />MOBILE RETAIL  <b>ORBIS Inc.</b><br /><br /></a></td> </tr> <tr> <td height="1" align="left" valign="top" background="img/px_grey.gif" bgcolor="C9C9C7"><img src="img/s.gif" width="1" height="1" /></td> </tr> <tr> <td align="left" valign="top"><a href="casestudy1.html" style="color:darkBlue; font-size:12px;"><br />TRAVEL - <b>Taiwan s Largest Travel Agency</b><br /><br /></a></td> </tr> <tr> <td height="1" align="left" valign="top" background="img/px_grey.gif" bgcolor="C9C9C7"><img src="img/s.gif" width="1" height="1" /></td> </tr> <tr> <td align="left" valign="top"><a href="casestudy2.html" style="color:darkBlue; font-size:12px;"><br />COMPUTER TRAINING - <b>Taiwan s Largest Computer Training Companies</b><br /><br /></a></td> </tr> <tr> <td height="1" align="left" valign="top" background="img/px_grey.gif" bgcolor="C9C9C7"><img src="img/s.gif" width="1" height="1" /></td> </tr> <tr> <td align="left" valign="top"><a href="casestudy3.html" style="color:darkBlue; font-size:12px;"><br />MOBILE RETAIL  <b>Cosmetic Company Entering New Asian Markets</b><br /><br /></a></td> </tr> <tr> <td height="1" align="left" valign="top" background="img/px_grey.gif" bgcolor="C9C9C7"><img src="img/s.gif" width="1" height="1" /></td> </tr> <tr> <td align="left" valign="top">&nbsp;</td> </tr> <tr> <td></td> </tr> <tr> <td align="left" valign="top">&nbsp;</td> </tr> <tr> <td></td> </tr> <tr> <td align="left" valign="top">&nbsp;</td> </tr> <tr> <td ></td> </tr> <tr> <td align="left" valign="top">&nbsp;</td> </tr> <tr> <td></td> </tr> <tr> <td align="left" valign="top">&nbsp;</td> </tr> <tr> <td></td> </tr> <tr> <td align="left" valign="top">&nbsp;</td> </tr> <tr> <td ></td> </tr> </table> </td> <td width="15" align="left" valign="top">&nbsp;</td> <td colspan="5" align="left" valign="top"><a href="#"></a><a href="#"></a> <table width="575" border="0" cellspacing="0" cellpadding="0"> <tr> <td colspan="3" align="left" valign="top"><img src="img/cs_title_orbis.gif" alt="How It Works- Massive Impact Channels" width="226" height="42" /></td> </tr> <tr> <td colspan="3">&nbsp;</td> </tr> <tr> <td width="368" align="left" valign="top"><table width="368" border="0" cellspacing="0" cellpadding="0"> <tr> <td align="left" valign="top"><span class="hd1">Business Overview: ORBIS Inc.</span></td> </tr> <tr> <td align="left" valign="top" class="bd2">ORBIS Inc. is a direct sell Japanese cosmetic company, headquarter in Tokyo with branch office in Taiwan. It is a leading company in mail-order cosmetics and is involved in markets such as health food and women's lingerie. ORBIS Inc. is well known for its 100% oil-free skin care and has current customer base beyond 6 million in Japan. ORBIS is founded in 1985, currently has 83 direct shops nationwide in Japan, and branch offices in Taiwan, Hong Kong and Korea. <br /> <br /> ORBIS entered Taiwan market in September 2006; operate under the motto of &#8220;100% customer satisfaction&#8221; Japanese direct sell channel service. Current selling channels are online-ordering, phone call, fax and two retail shops Taipei. Majority of the sales are from on-line.</td> </tr> <tr> <td height="20">&nbsp;</td> </tr> <tr> <td align="left" valign="top"><span class="hd1">Why MI Calls On Demand?</span></td> </tr> <tr> <td align="left" valign="top" class="bd2">MI&#8217;s intelligent mobile targeting service reduces the risk of media spending and allows a complete control on the marketing budget at any given point.<br /> <br /> MI wide reach to mobile users generated new leads the company was unable to penetrate through other traditional marketing channels. Deploying MI&#8217;s service enabled ORBIS to reach a new level of customers that new market entrant unable to explore.<br /> <br /> The combination of reach and result based advertising created a cost effective promotion to the company in their efforts to seize new customers and create instant market awareness.</td> </tr> <tr> <td height="20">&nbsp;</td> </tr> <tr> <td align="left" valign="top" class="hd1">Campaign Results</td> </tr> <tr> <td align="left" valign="top" class="bd2">High visual optimization was generated over island wide mobile users viewed ORBIS mobile campaign, doubles the inquiries compared to any other existing campaign that is currently running.<br /> <br /> TAIWAN ORBIS Inc.<br /> 4F, No. 132, Sec. 1, Fuxing S. Rd., Da-an District,<br /> Taipei, 106, Taiwan<br /> Tel: 02-2731-5898 <br /> Toll Free Number: 0800-525000<br /> <a href="http://www.ORBIS.com.tw" target="_blank">www.ORBIS.com.tw</a><br /> </td> </tr> <tr> <td><p>&nbsp;</p> </td> </tr> </table></td> <td width="20">&nbsp;</td> <td width="187" align="left" valign="top"><table width="187" border="0" cellspacing="0" cellpadding="0"> <tr> <td height="25" colspan="3" align="left" valign="top"><img src="img/cs_orbis.gif" width="187" height="130" /></td> </tr> <tr> <td width="1" align="left" valign="top" background="img/px_grey.gif" bgcolor="C9C9C7"><img src="img/s.gif" width="1" height="1" /></td> <td width="185" align="center" valign="top" background="img/px_ltgrey.gif" bgcolor="F6F5F1"><br /> <table width="90%" border="0" cellspacing="3" cellpadding="0"> <tr> <td width="100%" colspan="2" align="left" class="hd2"><em>The combination of reach and result based advertising created a cost effective promotion to the company in their efforts to seize new customers and create instant market awareness.</em></td> </tr> <tr> <td colspan="2" align="left" class="hd2">&nbsp;</td> </tr> <tr> <td colspan="2" align="left" class="bdO"><em><strong>&quot;MassiveImpact Mobile Marketing campaign increased level of inquiries by 100% compare to any other campaigns the company is currently running&quot;</strong><br /> Linda Chan, <br /> Marketing, ORBIS</em></td> </tr> </table> </td> <td width="1" align="left" valign="top" background="img/px_grey.gif" bgcolor="C9C9C7"><img src="img/s.gif" width="1" height="1" /></td> </tr> <tr> <td height="21" colspan="3" align="left" valign="top"><img src="img/cs_bot.gif" width="187" height="21" /></td> </tr> </table></td> </tr> <tr> <td colspan="3">&nbsp;</td> </tr> </table></td> </tr> </table></td> </tr> </table> </body> </html>